BrightCore vs Mindbody

    Enterprise-grade features without the enterprise complexity

    Why studios choose BrightCore

    • Simple, clean interface your staff learns in an afternoon
    • Priced in your local currency with no US-centric billing surprises
    • Every plan includes CRM, marketing automation, and retention tools from day one
    • Dedicated account manager included on Core plan
    • Bring-a-Friend booking built in so members can fill your classes for you

    Mindbody limitations

    • Mindbody is notoriously complex with a steep learning curve for small teams
    • Pricing starts high and climbs steeply, making it one of the most expensive options for boutique studios
    • Built for large chains and feels over-engineered for independent boutique studios
    • Full CRM, marketing automation, and account manager only available on higher tiers
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    How the features compare

    BrightCore vs Mindbody, feature by feature

    FeatureBrightCoreMindbody

    Class & Appointment Booking

    Unlimited bookings for classes and 1-1 sessions

    Automated Waitlists

    Automatically fill spots when members cancel

    Marketing Automation & CRM

    Automated campaigns, lead nurturing, and client segmentation

    Higher tiers only

    QR Check-ins

    Fast, contactless entry with QR codes

    Digital Waivers

    Paperless waiver signing for new members

    Retention Tools

    Automated re-engagement for at-risk members

    Higher tiers only

    Bring-a-Friend

    Members can add a friend directly to their class booking

    Via Apple share only

    Dedicated Account Manager

    Named support contact on Core plan

    Higher tiers only

    Comparison based on publicly available information. Features may vary by plan.

    Ready to make the switch from Mindbody?

    Book a free 20-minute demo and see BrightCore in action.

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