About BrightCore
BrightCore is an Irish fitness and wellness software company that gives studio and gym owners the intelligence to grow their business, not just manage it. Scheduling, payments, memberships, staff, marketing automation, and analytics, all in one platform built around outcomes, not admin.
Running a great studio takes everything you have. The best operators we have met are not short on drive or ability, they are short on time and visibility. We built BrightCore to give that back, so the business can grow with you rather than depending entirely on you.
Our Story
Our team came from fitness, technology, and commercial strategy. Between us, we had seen what it looks like when a business has the right intelligence to make good decisions, and what it looks like when it doesn't.
Good software should make your business easier to grow, not just easier to manage. We kept meeting owners who had the drive and the members but were still spending too much time on admin and not enough time on the things that actually move the business forward.
We built BrightCore to change that. Not another booking tool, but a platform that handles the operational layer automatically and gives owners the clarity to make better decisions. Simple enough to run without a dedicated ops team. Powerful enough to grow with the business.
What We Believe
Growth starts with keeping what you have
Acquiring new members means nothing if you can't retain them. BrightCore is built to protect and grow revenue through better engagement, smarter retention, and the tools to bring lapsed members back.
Intelligence over instinct
Owners should not have to guess why members are leaving or whether their marketing is working. Good decisions come from good data. BrightCore surfaces the signal, not just the noise.
Accessible from day one
Getting started should not require a big commitment. BrightCore has a free plan with no time limit so any fitness or wellness business can get up and running without upfront cost.
Built with our customers
Every major feature in BrightCore has been shaped in collaboration with real gym and studio owners. We listen closely and build from what actually matters to them.
Our Founders
Frankie Dolphin (Left)
Engineer with an AI and quantitative background, previously building data-driven systems in financial markets. Leads platform development at BrightCore.
Our Mission
To give every owner-operated fitness and wellness business the operational intelligence to grow beyond themselves.
Great studios should not be limited by how much their owner can personally oversee. The best operators deserve the same visibility and automation that enterprises take for granted. BrightCore exists to make that possible.
See BrightCore running your business
Book a free demo and we'll walk you through everything.
Book a Free DemoWhat you'll see
Class & appointment scheduling
Communications & CRM
Retention & marketing tools
Payments & staff scheduling
See BrightCore running your business
Book a free demo and we'll walk you through everything.
What you'll see
Class & appointment scheduling
See how your timetable, waitlists, and bookings all work in one place.
Communications & CRM
Explore lead tracking, client profiles, and automated follow-ups.
Retention & marketing tools
Watch how BrightCore identifies at-risk clients and re-engages them automatically.
Payments & staff scheduling
See memberships, packs, and staff pay managed from a single dashboard.
Book your demo
Choose a time that works for you and we'll give you a personal walkthrough.
Book a Free Demo