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    BrightCore Blog

    Tips, insights, and best practices for running a successful fitness and wellness business

    Paid Advertising for Gyms, Studios and Wellness Businesses: What the Numbers Actually Say

    More than half of fitness and wellness businesses don't run paid advertising at all. The ones that do often spend without a system. Here we dive into what actually drives results.

    May 21, 2026
    5 min read

    By Mark Shalloe

    Client Engagement: The Hidden Driver of Fitness Business Growth

    Half of new gym members leave within six months. The businesses that grow despite this are not the ones acquiring clients fastest. They are the ones keeping existing clients genuinely engaged.

    March 23, 2026
    7 min read

    By Mark Shalloe

    Ireland's Fastest Growing Wellness Trend

    Ireland's sauna scene is heating up like never before. From ancient stone sweathouses to modern coastal retreats, saunas are no longer just a niche wellness trend, they're a booming part of Irish lifestyle, blending tradition, relaxation, and community.

    February 26, 2026
    5 min read

    By Mark Shalloe

    The State of the Fitness Industry 2025: What the Numbers Really Mean

    In a fitness market that's evolving faster than ever, operators need more than intuition, they need hard, actionable data. Here's what the latest industry report reveals.

    December 17, 2025
    10 min read

    By Mark Shalloe

    How Automated Studio Management Software Can Transform Your Fitness Studio

    Unlock your fitness studio's full potential with automated gym management software and discover how manual systems could be costing your fitness business time, money, and growth.

    October 5, 2025
    7 min read

    By Christina Lynn

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